Twitter is one of the most known social media outlets in the world. Whether you just follow what others are posting or compose tweets yourself, Twitter seems ubiquitous these days. If you aren’t cautious what you are tweeting, oh my, it can seriously affect your life. As the latest research has proved: 52% employers scan candidates’ social media profile before interview. The Internet has a long memory — and once a tweet is out there, it’s out there for good.
Here are a few cases that prove how easy is to ruin your life - or at least undermine your own reputation - in 140 characters or less.
Justine Sacco was the top PR person for InterActiveCorp made a major mistake by posting a racial joke about her travel: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” Sacco who had only 170 Twitter followers blew up the Internet and, needless to say, her career. The tweet and her account was later deleted.
A university student Connor Riley got invited to work at Cisco when she tweeted “Cisco just offered me a job! Now I have to weigh the utility of a fatty pay check against the daily commute to San Jose and hating the work.” Apparently Riley didn’t feel obliged to click the one privacy box that would have made the tweet exclusive to her followers, so her worldwide tweet received a quick response from her hiring manager. Delete your tweets goddamn!
An actress who worked on the set of Glee called Nicole Crowther got in a huge trouble by tweeting out plot spoilers, namely, who would be named prom king and queen on the show. When one of show producers Brad Falchuk saw what she had done he wrote to Crowther: “Hope you're qualified to do something besides work in entertainment. Who are you to spoil something talented people have spent months to create?” Soon after the tweet she was fired.
Remember: whatever you put on it is out there for anyone to see… pretty much forever. Even though you’ve already deleted a tweet that might tarnish your image, there’s always a possibility that someone has already noticed it. If you don’t want to get the boot before being actually accepted for a job, think twice before you tweet!
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