How to create a Twitter business account for your brand?

June 25, 2024

If you own a business or manage social media services for others, you’re most probably interested in how to create a Twitter business account and boost the brand’s visibility there. After the rebranding, Twitter, now known as X, offers a variety of tools that are incredibly useful for brand promotion. Let's explore how to set up a Twitter business account and take advantage of these features.

Twitter Business Account Advantages

Let’s break down the difference between a business account and a personal account on the Twitter (X) platform.
A business account is a type of professional account on this platform. If you switch to it, you'll gain access to a unique set of tools. Some features on X, like Shopping Manager and Quick Promote, are exclusive to business accounts. You can’t access them if you have a personal account. 
To determine if you need a Twitter business account, consider your primary goal:
  • If you want to effectively promote your brand, increase your visibility, and get more sales, you will definitely need a business account. It will provide you with all the necessary features to enhance visibility and promote your products and services. When you switch to a Professional Account, choose the “Business” type. 
  • If you’re an influencer who wants to reach more audiences, choose the “Creator” type when you switch to a Professional account. 
  • If you aim to network and build relationships, a personal type of account may be more suitable for you.

How to Become Eligible for a Twitter Business Account

To qualify for a Professional Account, user accounts must meet the following criteria:
  • No history of repeated violation of the X User Agreement.
  • No fake identities and impersonation. Profiles that feature animals or fictional characters are ineligible unless they are directly affiliated with your brand. 
  • A complete profile, including an account name, bio, and profile picture.
Note that parody and fan accounts are not eligible for a Business Account.

How to Create a Twitter Business Account

If you’re meeting the criteria, switching to the Professional Business account won’t take more than a few minutes. By the way, it’s completely free. 
Here’s how to switch to a Professional account on the desktop version of X and the mobile app if you already have a Twitter account. 

  1. Go to your Twitter (X) profile and click on “Edit Profile”.
  2. Select the “Switch to Professional” tab.
  3. Agree to the Professional Account Policy by clicking “Agree & Continue”.
  4. Choose a category for your Professional Account and select “Next.” If you don’t immediately see your most relevant category, use the search function to find it.
  5. Select either “Business” or “Creator” and choose “Next.”
Your Professional account is set up!

Setting Up a Twitter Business Account from Scratch on X’s Desktop Version

If you want to create a new Twitter Business Account, here’s how to set it up:

  1. Go to Twitter's website on your desktop and click “Sign up”.
  2. Enter your business name, email, and date of birth, then click “Next” to proceed.
  3. Choose a strong password and click the “Next” button.
  4. Confirm your account by entering the code sent to the email you used to sign up. 
  5. Select “Create my account” and click “Next.”
Your account is ready! Now just go to your profile and follow the steps mentioned in the previous section.

Creating a Business Account from the Twitter Mobile App

You can also use the official Twitter mobile app to create a Professional account from scratch:

  1. Open the sidebar menu from the homepage and click the “More” icon next to your profile image.
  2. Select “Create a new account” from the dropdown menu.
  3. Enter your business name, email, and date of birth in the provided fields.
  4. Click “Sign up”.
  5. Twitter will send a code to the provided email address. Enter the code in the required field to verify it.
  6. Choose a strong password for your account and hit “Next”.

That’s it! Now just open your profile page and follow the steps mentioned above for creating a Twitter Business Account. 
Setting up a Twitter business account is an essential move for brands that want to increase their engagement and sales. As one of the top social media platforms for real-time interaction, X provides you with the best opportunity to build strong relationships with your customers and stay ahead of your competitors. Let your business strive on X!