How to create a Twitter business account for your brand?
June 25, 2024
If you own a business or manage social media services for others, you’re most probably interested in how to create a Twitter business account and boost the brand’s visibility there. After the rebranding, Twitter, now known as X, offers a variety of tools that are incredibly useful for brand promotion. Let's explore how to set up a Twitter business account and take advantage of these features.
Twitter Business Account Advantages
Let’s break down the difference between a business account and a personal account on the Twitter (X) platform.
A business account is a type of professional account on this platform. If you switch to it, you'll gain access to a unique set of tools. Some features on X, like Shopping Manager and Quick Promote, are exclusive to business accounts. You can’t access them if you have a personal account.
To determine if you need a Twitter business account, consider your primary goal:
- If you want to effectively promote your brand, increase your visibility, and get more sales, you will definitely need a business account. It will provide you with all the necessary features to enhance visibility and promote your products and services. When you switch to a Professional Account, choose the “Business” type.
- If you’re an influencer who wants to reach more audiences, choose the “Creator” type when you switch to a Professional account.
- If you aim to network and build relationships, a personal type of account may be more suitable for you.
How to Become Eligible for a Twitter Business Account
To qualify for a Professional Account, user accounts must meet the following criteria:
- No history of repeated violation of the X User Agreement.
- No fake identities and impersonation. Profiles that feature animals or fictional characters are ineligible unless they are directly affiliated with your brand.
- A complete profile, including an account name, bio, and profile picture.
Note that parody and fan accounts are not eligible for a Business Account.
How to Create a Twitter Business Account
If you’re meeting the criteria, switching to the Professional Business account won’t take more than a few minutes. By the way, it’s completely free.
Here’s how to switch to a Professional account on the desktop version of X and the mobile app if you already have a Twitter account.
- Go to your Twitter (X) profile and click on “Edit Profile”.
- Select the “Switch to Professional” tab.
- Agree to the Professional Account Policy by clicking “Agree & Continue”.
- Choose a category for your Professional Account and select “Next.” If you don’t immediately see your most relevant category, use the search function to find it.
- Select either “Business” or “Creator” and choose “Next.”
Your Professional account is set up!
Setting Up a Twitter Business Account from Scratch on X’s Desktop Version
If you want to create a new Twitter Business Account, here’s how to set it up:
- Go to Twitter's website on your desktop and click “Sign up”.
- Enter your business name, email, and date of birth, then click “Next” to proceed.
- Choose a strong password and click the “Next” button.
- Confirm your account by entering the code sent to the email you used to sign up.
- Select “Create my account” and click “Next.”
Your account is ready! Now just go to your profile and follow the steps mentioned in the previous section.
Creating a Business Account from the Twitter Mobile App
You can also use the official Twitter mobile app to create a Professional account from scratch:
- Open the sidebar menu from the homepage and click the “More” icon next to your profile image.
- Select “Create a new account” from the dropdown menu.
- Enter your business name, email, and date of birth in the provided fields.
- Click “Sign up”.
- Twitter will send a code to the provided email address. Enter the code in the required field to verify it.
- Choose a strong password for your account and hit “Next”.
That’s it! Now just open your profile page and follow the steps mentioned above for creating a Twitter Business Account.
Setting up a Twitter business account is an essential move for brands that want to increase their engagement and sales. As one of the top social media platforms for real-time interaction, X provides you with the best opportunity to build strong relationships with your customers and stay ahead of your competitors. Let your business strive on X!