MillionTweets
Tweets vanish, yours doesn’t have to. Immortalize it now at MillionTweets
Explore

Bluesky’s Zuck-Mocking T-Shirt Outsells Two Years of Domain Revenue in Just One Day


March 23, 2025

Bluesky T-Shirt Mocks Zuck, Outsells Domain Revenue
Bluesky, the decentralized social media platform, unexpectedly struck gold at this year’s South by Southwest (SXSW) conference—not with tech, but with T-shirts.


According to multiple reports, Bluesky CEO Jay Graber wore a simple black T-shirt during the event, never imagining it would turn into the company’s most profitable merch drop to date. The shirt, which read “Mundus sine caesaribus” (Latin for “A world without Caesars”), was a subtle jab at Meta CEO Mark Zuckerberg.



A Quiet Dig at Mark Zuckerberg




Graber’s shirt reimagined a similar one previously worn by Zuckerberg, which featured the Latin phrase “Aut Zuck aut nihil”—a play on “Aut Caesar aut nihil,” or “Either Caesar or nothing.” Graber’s version flipped the meaning entirely, opting instead for a world without tech overlords.


The message resonated far beyond the SXSW crowd.



From Meme to Money: T-Shirts Outsell Domains




Shortly after the event, Bluesky began offering the T-shirts for $40 each. According to a Business Insider report, within just 24 hours, revenue from T-shirt sales surpassed Bluesky’s earnings from two full years of selling custom domain names.


Bluesky COO Rose Wang celebrated the surprise success on the platform itself, joking, “That’s it. Pivoting to a T-shirt company…”



Limited Sale Window




The first batch of shirts quickly sold out, but Bluesky announced a fresh run is now available – though only for a limited time. Sales end on March 25 at 12:00 p.m. PT, as stated on their merchandise page.



Where Will the Money Go?




Proceeds from the shirt sales won’t just go into company coffers. As reported by Business Insider, the funds will help support the AT Protocol developer ecosystem, which powers Bluesky’s open, decentralized network.



FAQs



What does the Bluesky T-shirt say?


It says “Mundus sine caesaribus,” which translates to “A world without Caesars.”

Is it still available?


Yes, but only until March 25 at 12:00 p.m. PT. A limited new batch is currently on sale.


Source of the information: msn.com

Related posts

Bluesky Starts Age Verification in the UK Ahead of July 25 Deadline

Bluesky Starts Age Verification in the UK Ahead of July 25 Deadline

July 23, 2025

Bluesky begins verifying the age of UK users to comply with new regulations and avoid fines of up to £18M or 10% of global turnover.
Read more →
 Bluesky Rolls Out Push Notifications With Sports News as Top Priority

Bluesky Rolls Out Push Notifications With Sports News as Top Priority

July 22, 2025

Bluesky introduces push notifications, focusing on sports news to boost engagement after record activity during NHL and NBA Finals.
Read more →
Bluesky Adds Customizable Notifications to Rival X

Bluesky Adds Customizable Notifications to Compete With X

July 21, 2025

Bluesky introduces advanced notification controls, letting users personalize alerts and manage activity updates—similar to X’s features.
Read more →

Save yourself the hassle.

Get started for free.