Adobe’s Bluesky Debut Ends in Public Backlash From Frustrated Users

When Adobe tried to enter the Bluesky community with a friendly hello, the design giant didn’t expect to be met with open hostility. But that’s exactly what happened after Adobe posted a cheerful message introducing itself – and Bluesky users wasted no time unleashing their fury.

In a since-deleted post, Adobe wrote:
 "Hey, we’re Adobe! We’re here to connect with the artists, designers, and storytellers who bring ideas to life. What’s fueling your creativity right now?"

What might seem like an innocent attempt to connect was quickly interpreted as tone-deaf engagement bait. Within hours, the replies were filled with angry comments, sarcasm, and even symbolic curses – one user responded with a string of Egyptian hieroglyphs saying, “Take the curse of Ra.”

Adobe’s reception wasn’t just random trolling. The brand has come under increasing criticism for:

Many creatives now feel betrayed, claiming Adobe is more focused on monetizing AI than serving the actual creative community. That resentment spilled onto Bluesky, a platform where many disillusioned designers and artists have migrated post-Elon Musk’s Twitter transformation.

Some Bluesky users explicitly told Adobe to “leave” or “go back to X,” accusing the company of supporting exploitative tech and lacking transparency. Comments ranged from “Not you. We remember everything,” to “Don’t pretend you care about artists now.”

The message was loud and clear: Bluesky is not the place for corporate amnesia or shallow branding attempts.

This incident exposes more than just a rocky post – it highlights Adobe’s deeper issue: an apparent disconnect with its user base. While Adobe remains a staple in the design world, its recent policies and PR moves have driven even loyal users toward alternatives like Affinity and open-source tools.

If Adobe hopes to regain trust, it may need more than friendly posts – it will take authentic communication, clear ethical practices, and a willingness to rebuild the relationship from the ground up.

For now, the failed Bluesky debut is another reminder that brands need to listen more – and post less – if they want to survive in modern social spaces.