What is the best time to post a tweet?

May 20, 2024

Anyone who’s ever tried to manage social media accounts has probably heard that there is a best time to post a tweet. But the thing is, the chances to grab attention on this platform are lower now since the algorithm went through significant changes. And still does. Now you don’t see the feed necessarily in chronological order.

So in this case… does it really matter when you send a tweet?

Well, yes. First, keep in mind that Twitter is mostly highly used by millennials aged 25-34, according to Statista. They usually actively check social media during their breaks. That’s why learning the best time to post a tweet on Twitter (X) specifically for your audience can significantly change your engagement rate, increase your followers, and make you and your brand more recognizable.

Secondly, many social media companies have researched this matter and came up with the best time frames for tweeting that work the best. So let’s check what they have for us!

The best weekday to tweet

Many social media companies suggest that tweets posted in those timeframes perform much better:

11 a.m. on Monday
11 a.m. on Friday
9 a.m. to 2 p.m. on Thursday.

In general, experts note that 11 a.m. on working days is mostly a good time to post. And that makes sense: that time is close to lunch break, and there’s a high possibility that your tweet is going to be noticed!

The best time to post a tweet by weekdays

Without further ado, let’s take a look at the best time of day to post on Twitter.

The best time to post on Twitter on Monday

The optimal time to tweet on Monday is at 11 a.m. Other peak times include the early morning — 4 a.m. and late afternoon — around 4 p.m.

The best time to post a tweet on Tuesday

On Tuesday, the best time to post is at 11 a.m. Additional well-performing time frames — 9 a.m. and 4 p.m.

The best time to tweet on Wednesday

The most effective time is at noon. Other favorable times — 3 p.m. and 4 p.m.

The best time to tweet on Thursday

For Thursday, the prime time to post is at midnight, and from 9 a.m. to 2 p.m.

The best time for tweets on Friday

The best time to tweet on Friday is at 11 a.m. As you can notice, it’s the best time overall! Other good time frames — 12 a.m. and 1 p.m.

The best time to tweet on Saturday

Now, the situation changes a bit when it comes to weekends: the best engagement tends to occur between 8 p.m. and 10 p.m., with 10 p.m. being particularly effective.

The best time to tweet on Sunday

The optimal posting time on Sunday is at 7 p.m. Midnight and 3 p.m. are also good options.

Important note: the timeframes presented in this article apply to all time zones. However, if you live in a different time zone than your main audience, you should adjust your tweeting habits according to their zone!

Ok, you received the answer to the main question. Now you can edit your social media strategy and receive better results! But… wait! We would like you to factor in a few other important things.

The best time to tweet by industries

We’ve just discussed what’s the optimal time to tweet in general. However, that factor also highly depends on the industry.

Education: if you’re posting about higher education, choose the time when the students are most active — during morning and night hours.
Healthcare: healthcare workers are usually more active on social media at the beginning of their day and after they end their shift. So in this case, the best time to send tweets is early in the morning or at night.
B2B/B2C: the users from this industry are most active during morning hours.
Media: if you want to attract users who are highly interested or work in the media industry, then the best advice would be to post consistently, no matter the time of the day. However, post the hottest piece of information using the time frames mentioned above, by weekdays. Of course, in case of breaking news, don’t wait up, post immediately!

As you can note, timeframes are different for every niche. So if you’re tweeting for a specific audience, learn their activity patterns on X and post accordingly.

Find the best time to tweet with Twitter Analytics

Alright, we went through some general advice on what are the best times to post on Twitter X. Now, a little tip if you want to get the best results.

Every audience is very unique. So the best way to find out the right time to post is your own research through Twitter Analytics.

Finding the optimal time to post on Twitter using the platform's native analytics tools involves some manual effort, but it is certainly worth it! Here’s how you can do it:

First, log in to your Twitter X account and go to Analytics.
At the top of the screen, in the blue box, you’ll notice a link within the “You can access your post Analytics and download reports here” part. Click on this link to see your data.
Click on the “Top posts” section located under the main graph. You can easily adjust the date range in the top right corner to cover a period longer than the default 28 days. We would recommend viewing statistics from the last 3 months to get a better overview.
Review your top ten posts by noting their engagement rates and the times they were published. You can find the exact day and time of each post: just click on the timestamp at the top of each tweet.
Notice if there are any similarities among your top-performing tweets. Determine if there’s a specific day of the week or time of day that consistently brings higher engagement. Additionally, analyze the type of content that resonates most with your audience.

We would recommend performing such research at least once a month to pinpoint the best times to publish on Twitter, tailored specifically to your audience's preferences!

What’s the best content to post on Twitter X

After finding out your best time to tweet for engagement, you should learn more about your audience's content preferences. But whatever industry you are posting for right now, one thing is for certain: the best type of content to work with right now is VIDEO!

Yes, Twitter is no different from Instagram, Facebook and TikTok in that matter. Social media experts predict that engagements on videos will only grow, so you better use that to your advantage before it’s too late!

But no worries (yet) if you prefer to stay on the side of traditional short text posts. Text-only tweets also bring relatively high engagement — it’s in second place after videos. The engagement is significantly lower when it comes to tweets with images, reposts and links.

What’s the best time to… delete tweets

The best time is now!

Kidding. However, of all the thousands of posts, there are sure some that don’t reflect you anymore. Or maybe there’s something scandalous even. Regardless, those bursts shouldn’t have the power to affect you and your life.

You may think that those old tweets can’t do anything. However, if you have a public account on X, that means your tweets and posts can be checked by potential employers or business partners. And just one slightly controversial tweet can change the whole opinion of you. Better to be safe than sorry, right?

Finding those old tweets can be challenging, but Tweetdeleter is here to help you with everything. With its clear filtering settings, you can spot and delete your old tweets very easily. And if you can’t spot one particular post you wrote years ago, you can just bulk-delete all the tweets from that time frame.

Not sure about your whole content? You can just delete everything and start with a clean slate. That’s also possible with TweetDeleter! And it is certainly much better than getting rid of your old account and losing all your hard-earned followers. Here’s a comprehensive guide on it that may come in handy if you’re planning to become a Twitter X star!